Second Chapter Branding

For this branding project, I was assigned a company to create an entire brand identity on. I was assigned an online second hand book company. I began thinking of ways to represent books being recycled and given a “Second Chapter.” I decided to illustrate books that are laid in the shape of a heart, and used greens to allude to the recycling of books being good for the environment, as well as the font looking like a font you would see in a novel which remains consistent with the rest of the brand identity.